Built by finance people, not accountants.
Fractional CFO & accounting built exclusively for outpatient healthcare clinics.
How Sorso Began
New York is basically a ghost town. Ambulance sirens everywhere. My family and I had just fled to Virginia because everything I'd worked toward my entire life had just fallen apart.
I need to explain something—the hedge fund wasn't just a job or a business idea. It was the thing. Since I was a kid, this was what I was building toward. Every decision I made, every job I took, every skill I developed—it was all leading to this. I spent 19 years in corporate finance, became a senior partner at a major mezzanine lender by 29, managed a $450M loan portfolio. All of it was preparation. And when I finally felt ready, I convinced my family to leave everything behind in Moscow and move to New York to make it happen.
Eight months later, it was over. Investors vanished overnight. The whole thing collapsed. We went from $150K in savings to watching it drain to almost nothing. And I'm sitting there realizing that this dream I'd been chasing my entire adult life—it just wasn't going to happen. Not now, maybe not ever.
So I did what felt like the only logical thing. I gave up on finance entirely. I enrolled in a data analyst course because I figured I needed to start over as something completely different. If the thing I'd spent my whole life preparing for didn't work out, then clearly I was wrong about all of it. My knowledge, my expertise—none of it was worth what I thought it was.
Then my friend's dad calls me. His startup needed to raise money, and he asks if I can just take a look at their fundraising documents. Not even to fix them, just to give my opinion.
So I open these materials, and honestly, they're a complete disaster. The projections make no sense. The numbers would fall apart the second any serious investor asked a hard question. And here's the thing—they had no idea. These were smart people who built a real company, and they genuinely couldn't see what was wrong.
So I tell them, look, I can redo all of this for you. Make it actually work. And I threw out a number—$2,500—mostly just to see what would happen.
They said yes immediately. Didn't even hesitate.
And I just sat there after that call, kind of stunned. Because for months I'd been convinced that everything I knew was worthless. That the dream failing meant I had been wrong about myself this whole time. But these founders—they didn't need another data analyst. They needed someone who could look at their numbers and actually see what was happening.
Someone who understood how investors think, what makes a financial story hold together, where the holes were that they couldn't spot themselves.
That's when it really hit me. My expertise wasn't worthless. The hedge fund not working out didn't mean I was wrong about everything. I was just aiming my knowledge at the wrong people.
So I started taking on clients. Startups, small businesses, anyone who needed financial clarity. It was good work, but I hadn't found my niche yet…
Stanislav “Stan” Sukhinin, CFA
Founder
A 4-minute financial test your accountant hopes you skip.
Why Healthcare
Then I onboarded the first healthcare client in 2024. Multi-location outpatient practice, solid patient volume, busy owner. I started digging into their financials and asked a simple question: “What was your revenue last month?”
They didn't know. Not even remotely.
Their accountant had them on cash basis accounting. So the books only showed what hit the bank account—not what they actually billed to insurance companies, not what was sitting in accounts receivable waiting to be paid, not what was being denied or written off. The owner was looking at cash deposits and thinking that was revenue.
I kept digging. The gap between what they billed and what they collected was massive—and nobody was tracking it. They had no idea which services were profitable. No idea which locations were carrying the others. No idea if their billing company was actually doing a good job.
This wasn't a bad business owner. This was a doctor who went to medical school, not business school, running a $10M+ practice.
I started talking to other clinic owners. Same story. 10 out of 10 times. They're generating millions in revenue, working 60-hour weeks, and they can't tell you their actual top line because their accounting doesn't connect to their billing.
That's when I decided to focus exclusively on healthcare.
30 minutes. No sales pitch.
The Experience Behind Sorso
Before Sorso, I spent 19 years in corporate finance at institutions like UniCredit and Société Générale, managing a $450M loan portfolio. I made senior partner at a major mezzanine lender by 29 and managed a team of 20 professionals.
I'm a CFA Charterholder and have served on the board of directors for several companies.
Who We Are
Sorso is a fractional CFO and accounting firm built exclusively for outpatient healthcare clinics with $0.5M–$50M in annual revenue. But here's what makes us different: we're built by finance people, not accountants.
That means we look at every client from a strategic perspective. We're not just closing your books—we're helping you build toward your actual goals. Whether that's preparing for an exit in five years, scaling to $20M in revenue, or finally hitting $500K in annual distributions, we work backward from where you want to be and show you exactly how to get there.
Why Sorso
Three reasons we're different.
We Speak Healthcare
We work exclusively with outpatient clinics. Insurance reimbursement gaps, denial management, credentialing issues, the disconnect between billing and accounting—we deal with it every day. Revenue is not what you bill; it is what you collect. In the clinics Sorso has worked with, that gap routinely lands in the low double digits once you include write-offs, underpayments, and aged A/R.
We're CFOs, Not Accountants
Your accountant sends you a P&L. We send you a to-do list. Most accountants reconcile your books, file your taxes, and disappear until next month. They're focused on compliance, not growth. We integrate data from your billing, operations, and financials to show you the complete picture—then tell you exactly what to fix to scale your practice.
We Take Ownership
We don't deliver reports and hope you figure it out. We take full responsibility for your clinic's financial outcomes. That's why we offer a 45-day money-back guarantee. If you're not seeing results, you don't pay.
The Seven Figure Practice Playbook
Our system shows you exactly where your practice is losing money and what to do about it:
The Full-Picture Financial Report
See how your operations actually drive your finances, not just what the numbers are.
The Change Analysis
Understand what improved, what declined, and why—every single month.
The Benchmark Check
Know instantly if your numbers are good or bad for a practice your size.
The Priority Action Plan
Get 3–5 specific actions to improve profitability this month.
What You Get
A more profitable practice without working more hours. Financials you actually understand. And confidence that nothing is being missed. We find overlooked profits, manage complex financial reporting, and implement changes that directly increase your clinic's value. This means you can dedicate your expertise to patient care, expand your service offerings, or finally enjoy the lifestyle you've worked so hard for—while your business continues to thrive.
Our Belief
Highly profitable clinics aren't working harder—they're just making different choices. We give you the playbook to become one of them.
Results We've Delivered
Annual expense reduction for a multi-location practice
Increase in EBITDA within 180 days
Hours saved monthly for owners
Complete location-specific financial visibility across clinic operations
Sorso is a d/b/a of DAS Capital Advisors, LLC. We are not a licensed CPA firm; we partner with licensed CPAs for tax filings and attest work when clients need those services.
Ready to See What You're Missing?
Book a free 30-minute financial strategy session. We'll identify your biggest profit leaks and show you exactly how to close them.