Operations & Strategy

Why does my medical practice have cash flow problems even when we are profitable?

Profitable medical practices run short of cash because revenue is booked on the date of service but the cash arrives weeks later: HFMA puts ideal days in A/R at 30 to 40, and the 2024 CAQH Index reports that 12 percent of claims were denied in 2023. Payer cycles, denials, patient balances, and bills that fall due on a fixed schedule create cash gaps even when the P&L looks healthy. The fix is a 13-week rolling cash flow forecast that maps expected collections against scheduled disbursements week by week.

Reviewed by Stanislav Sukhinin, CFALast reviewed September 30, 2026

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Definition

A cash flow problem is the gap between when a practice earns revenue (date of service) and when cash actually reaches the bank account, driven by payer reimbursement cycles and denials; days in A/R, which HFMA says should ideally run 30 to 40, is the usual measure of that gap.

The detail

Profit and cash are not the same thing in healthcare. The P&L records revenue when service is performed. Cash arrives when payers and patients actually pay, which is weeks later: HFMA says days in A/R should ideally run 30 to 40, with A/R over 90 days below 10 percent of the total. That structural lag is the main source of cash flow problems in medical practices, and it persists even when margins look healthy. Five mechanisms drive the gap. First, payer reimbursement cycles. Medicare contractors must wait 13 days before paying a clean electronic claim (26 days for paper) and must pay or deny clean claims within 30 days. Commercial payers follow state prompt-pay laws, and Medicaid varies by state and managed-care plan. Second, claim denials. The 2024 CAQH Index reports that 12 percent of claims were denied in 2023, citing Optum's Revenue Cycle Denials Index. Every denial that gets reworked adds another payer cycle to the wait, and some are never collected at all. Third, patient responsibility. Deductibles and coinsurance leave part of each visit with the patient, and patient A/R typically collects more slowly than insurance A/R because practices are not built around consumer collections. Fourth, expense timing mismatch. Payroll runs every two weeks. Rent runs monthly. Suppliers want net-30. None of these line up with insurance deposits that may be lumpy week to week. Fifth, growth itself consumes cash. Adding a provider or opening a new location requires upfront spending (credentialing, equipment, build-out, working capital) months before that capacity generates collected revenue. The fix is operational. A 13-week rolling cash flow forecast maps expected weekly collections by payer against weekly disbursements (payroll, rent, taxes, suppliers, debt service), updates weekly with actual results, and surfaces shortfalls weeks before they hit the bank account. With that runway, owners draw from a working capital line, defer non-essential spend, or accelerate collections deliberately rather than reactively. The largest predictable swing is the January deductible reset, which is set in motion during open enrollment months earlier.

  • The 2024 CAQH Index reports 12 percent of claims were denied in 2023 — CAQH cites Optum's Revenue Cycle Denials Index for the figure rather than measuring it directly.

    Source: 2024 CAQH Index

  • HFMA puts the ideal range for days in A/R at 30 to 40, and separately advises that A/R over 90 days should be less than 10% of the total. A backlog beyond that usually points to denials, slow patient collection, or both.

    Source: HFMA — 7 KPIs providers should be tracking

  • Medicare contractors must wait 13 days before paying a clean electronic claim (26 days for a paper claim) and must pay or deny clean claims within 30 days of receipt; interest is owed on clean claims paid late.

    Source: CMS Medicare Claims Processing Manual, chapter 1, section 80.2

What this means for clinic owners

From Sorso

If your practice is profitable on the P&L but you keep running short on cash, the problem is usually the timing gap between service and collection, not expense control. The lever that moves the needle is a 13-week rolling cash forecast tied to your billing system. With that view, you can see shortfalls coming weeks ahead and act on them before they become emergencies.

Stanislav Sukhinin, CFA

Talk it through

Want Stan to look at this for your clinic?

Stan Sukhinin, CFA, founded Sorso in 2020: a fractional CFO and accounting firm for outpatient clinics across the US, with accounting from $2,000 a month and fractional CFO from $4,000. Book a free 30-minute call, bring the question and, if you have it, last month's P&L, and he will tell you what he would check first.

Related questions

What is a healthy days in AR?

Healthy days in AR is under 40 days for most outpatient practices. HFMA puts the ideal range at 30 to 40 days in its 7 KPIs guidance. Above that, the question is not whether something is wrong but which payer or workflow is causing it.

What is a good clean claim rate?

The widely cited target is a 98 percent clean claim rate on first submission. HFMA repeats it in its 7 KPIs guidance, attributing the figure to Becker's ASC Review; it is a target, not a measured average, and every point below it is revenue sitting in rework rather than in the bank.

What is a healthy denial rate?

A healthy initial denial rate is under 5 percent of submitted claims: HFMA calls that optimal, AAFP calls it more desirable, and both put the industry average at 5 to 10 percent. Optum's 2024 Denials Index, based on hospital claims, found an average denial rate of 12 percent in 2023. Track denial write-offs as a share of net patient revenue too, the metric HFMA lists as AR-6.

How do I improve my net collection rate?

Improve net collection rate by working denials promptly, reconciling payments against your contracted rates, collecting patient balances at the point of service, and requiring sign-off on write-offs. The target is at least 95 percent, with 97 to 99 percent optimal (HFMA), and each point you recover is worth $50,000 a year on $5 million of allowed charges.

How do I build a 13-week cash flow forecast for my medical practice?

A 13-week cash flow forecast is a weekly rolling projection of expected cash receipts and cash disbursements over the next 13 weeks (one quarter), updated weekly with actuals. For medical practices, it is the most practical tool for managing the gap between the date of service and the date payers pay. Build it from your billing system's expected reimbursement schedule and your fixed disbursement calendar (payroll, rent, taxes, debt service).

How long should medical practices hold operating cash reserves?

Hold at least as many days of operating expenses in unrestricted cash as your practice takes to collect its receivables, and more if payer concentration, fixed costs, debt or seasonality make a disruption likely. Sorso estimate: at HFMA's ideal of 30 to 40 days in A/R, that floor is 30 to 40 days of operating expenses; we found no published reserve standard for outpatient practices.

How long do insurance companies have to pay a clean claim?

Medicare has 30 days to pay a clean claim before it owes interest, state Medicaid agencies must pay 90% of clean practitioner claims within 30 days (99% within 90), and insured commercial plans follow state prompt-pay laws, which in Texas give an HMO or insured PPO 30 days to pay an in-network provider's electronic clean claim and 45 days for paper. Medicare can't pay an electronic claim before the 14th day, and Texas's deadlines don't reach self-funded employer plans, where your contract sets the clock.

Stanislav Sukhinin, CFA — Founder of Sorso
Stanislav Sukhinin, CFA

Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.

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