Benchmarks
Med Spas financial benchmarks
How does your med spa practice compare? Key metrics cited to specialty association data and cross-checked against Sorso client engagements.
These ranges are directional, not prescriptive — a starting point for diagnosis, not a target. Where a figure comes from a published source, that source is linked on the page; where it does not, it reflects Sorso's own compiled experience.
Linked sources carry their own publication dates, shown with each citation. Unlinked ranges were last reviewed August 2026.
Profit Margin (before owner pay)
22%
Range: 18%–30%
Overhead Ratio
75%
Range: 65%–82%
Revenue / Provider
$400K–$800K
Annual range
Collection Rate
96%
Range: 95%–98%
Denial Rate
4%
Range: 3%–5%
A/R Days
10 days
Range: 5–18 days
Source: Industry benchmarks compiled from MGMA, specialty association surveys, and practice management databases. Updated 2026.
How your practice compares
Where the money goes
| Category | % | Description |
|---|---|---|
| staffing | 45% | Clinical and administrative staff wages, benefits, and payroll taxes |
| rent | 11% | Facility lease, utilities, and maintenance costs |
| supplies | 15% | Clinical supplies, office supplies, and consumables |
| equipment | 8% | Equipment leases, maintenance, and depreciation |
| marketing | 10% | Digital advertising, website, patient acquisition |
| insurance | 3% | Malpractice, general liability, and property insurance |
| Other | 8% | IT, professional fees, continuing education, miscellaneous |
Payer mix
Typical payer distribution for med spas practices. A balanced payer mix reduces dependency on any single source and improves revenue predictability.
Collection rates by payer
What top performers look like
Profit Margin
42%+
Collection Rate
99%+
Denial Rate
< 2%
A/R Days
< 5 days
KPIs specific to med spas
| KPI | Benchmark | Description |
|---|---|---|
| Revenue per Treatment Room per Day | $1,500–$3,000 | Med spa daily revenue generated per active treatment room (benchmark $1,500–$3,000); core measure of space utilization and capacity efficiency. |
| Product Cost as % of Revenue | 15–22% | Cost of injectables, skincare products, and consumables relative to revenue |
| Client Retention Rate | 60–75% | Percentage of clients returning within 12 months; repeat business drives profitability |
| Average Ticket per Visit | $350–$800 | Average revenue per client visit; upselling and bundling increase this metric |
From Sorso
In med spa clients Sorso works with, the spread between top-quartile and median margin is almost entirely product COGS discipline and injector compensation structure — not marketing spend.
Go deeper on med spa
Sources
- American Med Spa Association — Medical Spa State of the Industry Report: average annual medical spa revenue of $1,398,833 in 2024, up from $1,307,587 in 2023
Where a published source states a figure, it is linked above. Ranges without a linked source are Sorso's own compiled estimates from client work and secondary industry reporting — they are not published association benchmarks, and we would rather say so than imply a citation we cannot show you.
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.
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