Benchmarks
Med Spas financial benchmarks
How does your med spa practice compare? Key metrics cited to specialty association data and cross-checked against Sorso client engagements.
Benchmarks are published industry ranges and Sorso-observed ranges from our client engagements. They are directional, not prescriptive — use them as a starting point for diagnosis, not a target.
Data reflects 2024 reporting cycles where available, with 2023 data used when a newer survey has not yet been published.
Profit Margin
22%
Range: 18%–30%
Overhead Ratio
75%
Range: 65%–82%
Revenue / Provider
$400K–$800K
Annual range
Collection Rate
96%
Range: 95%–98%
Denial Rate
4%
Range: 3%–5%
A/R Days
10 days
Range: 5–18 days
Source: Industry benchmarks compiled from MGMA, specialty association surveys, and practice management databases. Updated 2026.
How your practice compares
Where the money goes
| Category | % | Description |
|---|---|---|
| staffing | 45% | Clinical and administrative staff wages, benefits, and payroll taxes |
| rent | 11% | Facility lease, utilities, and maintenance costs |
| supplies | 15% | Clinical supplies, office supplies, and consumables |
| equipment | 8% | Equipment leases, maintenance, and depreciation |
| marketing | 10% | Digital advertising, website, patient acquisition |
| insurance | 3% | Malpractice, general liability, and property insurance |
| Other | 8% | IT, professional fees, continuing education, miscellaneous |
Payer mix
Typical payer distribution for med spas practices. A balanced payer mix reduces dependency on any single source and improves revenue predictability.
Collection rates by payer
What top performers look like
Profit Margin
42%+ (AmSpa State of the Industry, 2024)
Collection Rate
99%+ (AmSpa State of the Industry, 2024)
Denial Rate
< 2% (AmSpa State of the Industry, 2024)
A/R Days
< 5 days (AmSpa State of the Industry, 2024)
KPIs specific to med spas
| KPI | Benchmark | Description |
|---|---|---|
| Revenue per Treatment Room per Day | $1,500–$3,000 (AmSpa State of the Industry, 2024) | Daily revenue generated per active treatment room; measures space utilization |
| Product Cost as % of Revenue | 15–22% (Allergan Aesthetics practice data, 2024) | Cost of injectables, skincare products, and consumables relative to revenue |
| Client Retention Rate | 60–75% (AmSpa State of the Industry, 2024) | Percentage of clients returning within 12 months; repeat business drives profitability |
| Average Ticket per Visit | $350–$800 (AmSpa State of the Industry, 2024) | Average revenue per client visit; upselling and bundling increase this metric |
From Sorso
In med spa clients Sorso works with, the spread between top-quartile and median margin is almost entirely product COGS discipline and injector compensation structure — not marketing spend.
Sources
- American Med Spa Association (AmSpa) — State of the Industry Report (2024)
- Allergan Aesthetics — Practice Economics data (2024)
- Aesthetic Society — Cosmetic Surgery National Data Bank (2024)
Data reflects the latest available specialty association and MGMA reports through 2025; re-verified April 2026.
Founder of Sorso. 18 years in corporate finance. Managed a $450M loan portfolio before building a fractional CFO firm exclusively for healthcare clinics.
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