Is MedPro CFO PT-only?

MedPro's public materials emphasize physical therapy and wellness practices. Wellness is broader than PT but not as broad as the full outpatient-clinic space. A non-PT clinic owner doing the research will find that MedPro's public site is not built around their specialty.

Does Sorso have published PT experience?

Yes. PT is one of 12 specialties Sorso serves. The PT benchmark page on the public site covers overhead, productivity ranges, and payer mix sourced from APTA and MGMA. Sorso engagements have included multi-location PT groups, including the same kinds of problems MedPro highlights in its public case study (location-level P&L, productivity tracking).

How does pricing compare?

Sorso publishes pricing: $2,000/mo accounting and $4,000/mo CFO. MedPro does not publish pricing on the public site, so a side-by-side comparison requires a sales conversation with MedPro.

Which firm has more published case studies?

Both firms publish case studies. MedPro's public case study work emphasizes PT and wellness. Sorso publishes case studies across multiple specialties (mental health, multi-location ortho/PT, single-provider) with named outcomes.

Should I pick a single-specialty firm or a multi-specialty firm?

If you value a vendor whose entire book is your specialty, a single-specialty firm wins on language and shorthand. If you value cross-specialty pattern recognition (because the same problems show up in dental, derm, mental health, etc., with different specifics), a multi-specialty firm wins. Both arguments are legitimate. The decision depends on whether your specialty has unusual financial dynamics that a multi-specialty firm might not see often enough to internalize.

Compare

Sorso vs MedPro CFO: multi-specialty clinic finance or PT-focused CFO

TL;DR: MedPro CFO is a fractional CFO firm with a published focus on physical therapy and wellness practices, including a multi-clinic PT case study. Sorso is a multi-specialty firm covering 12 outpatient specialties, with accounting and CFO offered as separately tiered products. If you run a physical therapy or wellness practice and want a vendor whose public case study reads exactly like your business, MedPro is a credible option. If you run any other specialty, or you want accounting and CFO as separate tiers with published pricing, Sorso is built for that.

Option A

Sorso

Healthcare-specialized fractional CFO and accounting firm. Covers 12 outpatient specialties including PT. Accounting from $2,000/mo. Fractional CFO from $4,000/mo. Public benchmark library, published pricing, 45-day money-back guarantee.

Option B

MedPro CFO

Fractional CFO firm with a published focus on physical therapy and wellness practices. Public case studies emphasize multi-clinic PT operations. Pricing is not published on the public site.

Category	Sorso	MedPro CFO
Specialty coverage	12 specialties: dental, PT, dermatology, urgent care, mental health, med spa, chiropractic, ophthalmology, ENT, orthopedics, podiatry, OB-GYN.	Physical therapy and wellness practices per public materials. Multi-specialty work is not the published focus.
Accounting tier	Standalone accounting product at $2,000/mo. Healthcare-specialty close: payer-mix, billing-to-books, location P&L. Sold separately from CFO.	Public site emphasizes fractional CFO advisory. Accounting/bookkeeping is not packaged as a separately tiered product on the public site.
Pricing transparency	Published. $2,000/mo accounting. $4,000/mo CFO. Onboarding $3,000-$9,000.	Not published. Pricing requires a sales conversation.
PT-specific case study	Published. Multi-location outpatient case study covers PT-relevant problems (location-level P&L, provider productivity). Sorso also has a dedicated PT benchmark page (overhead, productivity, payer mix).	Published. The MedPro public case study features a four-clinic PT and wellness group with margin and cash-flow improvements.
Per-specialty benchmark library	12 published benchmark pages, one per specialty, with sourced data.	Specialty content is published but a per-specialty benchmark library is not the focus of the public site.
Mental health, dental, dermatology coverage	Served. Public case studies and benchmarks across all three.	Not the published focus. PT and wellness are the primary public positioning.
Best for	Clinic owners in any of 12 specialties who want accounting, CFO, or both at published price points.	PT and wellness practice owners who want a vendor whose published focus and case studies match their exact business model.

The verdict

MedPro CFO wins for PT-only owners who want a vendor specialized on PT. Sorso wins for multi-specialty range and pricing transparency.

If you run a PT or wellness practice and the value of a vendor whose entire public positioning is PT outweighs broader range, MedPro is a credible option. The trade-off is that you take a sales call to learn pricing, and accounting is not packaged as a separately tiered product. Sorso publishes pricing for both accounting and CFO, has a per-specialty benchmark library that includes PT, and serves 11 other outpatient specialties on the same playbook. For non-PT clinics, Sorso is the practical choice because MedPro is not built around those specialties. For PT specifically, the choice comes down to whether single-specialty positioning or multi-specialty pattern recognition matters more.

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