Your financial prep guide for HLTH USA 2026
HLTH USA runs November 15-18 at The Venetian Expo in Las Vegas. HLTH is the largest healthcare innovation conference in the country, with founders, investors, payers, and provider executives in one room. Most of the noise is enterprise health system focused, but the trends shape the environment outpatient clinics operate in. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for outpatient clinic owners who want the macro and tech view.
The CFO read
HLTH is loud, expensive, and 80% noise for an outpatient clinic owner. The 20% that matters is worth the trip if you go in with focused questions. The most useful posture is skeptical: most of what is announced as transformative will not be in two years, but the small percentage that does survive will reshape the competitive environment. Bring your own technology spend baseline and your patient acquisition cost data. The vendor pitches and investor conversations only make sense in the context of your numbers.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Healthcare technology trends discussed at HLTH (AI, virtual care, RCM automation, patient engagement) eventually reach outpatient clinics. Understanding which are real versus hype saves capital.
Investor sentiment shapes the competitive environment. Categories with heavy VC funding produce well-resourced competitors that target outpatient clinic patients with marketing budgets independents cannot match.
Payer-led innovation discussed here often becomes contract requirements for outpatient practices a year or two later. Early awareness gives you time to build the infrastructure to comply.
Direct-to-consumer healthcare brands (whether successful or not) reshape patient expectations. Outpatient clinics that have not adjusted their patient experience are losing relevance with younger patient populations.
What to look for
AI and automation sessions with verified ROI data, not pilot results dressed as product launches
Virtual care and hybrid model sessions covering reimbursement and patient engagement
Direct-to-consumer healthcare sessions and what they imply for traditional clinic patient acquisition
Payer innovation and emerging value-based contract structures that may extend to outpatient specialties
Patient experience and engagement sessions with measurable financial outcomes
Investment trends and category funding signals that predict competitive pressure in your specialty
Financial prep checklist
Review these before you go.
Inventory your current technology stack and the annual cost of every recurring vendor over $500 per month
Run patient acquisition cost by channel and the trend over the last 12 months
Map your patient experience and review data against retention or referral metrics
Identify the DTC brands or VC-backed companies targeting your patient base in your market
Audit your data infrastructure: can you support value-based contracts if they become required
Compare your technology spend as a percentage of revenue against industry data for your specialty
Before HLTH USA 2026, get your own numbers straight
Walk in able to hold every benchmark on the slides against your own practice. Three ways owners start with us:
Physical Therapy Accounting & CFO
Built for PT clinic economics
Visit-based margins, the 8-minute rule, payer mix, and multi-site P&L — for physical therapy owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.