Your financial prep guide for Urgent Care Convention 2026
The Urgent Care Association's annual convention runs April 11-14 at the historic Hilton Chicago. Urgent care economics are volume-driven: visits per day, average revenue per visit, and overhead per square foot determine center profitability. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for urgent care center owners and operators.
The CFO read
The most common financial mistake we see in urgent care is treating every visit as equivalent. A walk-in commercial patient with a strep test, a workers' comp visit with imaging, and a self-pay flu visit are three completely different financial events. Centers that price, schedule, and staff around the right visit mix consistently outperform peers running on raw volume targets. Before Chicago, segment your visits by payer and visit type and calculate per-visit contribution margin for each. That data set changes the strategic conversation.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Urgent care centers live and die by visits per day. A center running 35 visits per day vs. 50 has fundamentally different unit economics, even at the same per-visit revenue.
Payer mix in urgent care is more diverse than most outpatient settings: commercial, Medicare, Medicaid, workers' comp, occupational health, and self-pay. Knowing the per-visit profitability of each is essential.
Occupational health and employer contracts can be a high-margin growth lever, but only if the contracts are priced and structured correctly. Many centers underprice these arrangements.
Multi-site urgent care operations face complex labor scheduling and supply management. Operational efficiency at scale is a key competitive advantage and often the limiting factor for growth.
What to look for
Visit volume optimization sessions covering scheduling, throughput, and patient acquisition
Payer contracting and payer mix optimization workshops
Occupational health and employer contract sessions, including pricing and structure
Multi-site urgent care operations sessions with real cost and revenue data
Workforce sessions on PA and NP staffing models, retention, and compensation
Technology sessions covering EMR optimization, online check-in, and patient access tools
Financial prep checklist
Review these before you go.
Run visits per day per location and identify the variance across sites
Map average revenue per visit by payer and the contribution margin per visit type
Inventory occupational health revenue and per-employer contract terms
Break your overhead into rent, labor, supplies, malpractice, marketing per location
Audit wait times and patient experience scores and tie them to revenue impact (return visits, reviews)
Compare your per-center EBITDA against urgent care industry data for your size and market
Before Urgent Care Convention 2026, get your own numbers straight
Walk in able to hold every benchmark on the slides against your own practice. Three ways owners start with us:
Urgent Care Accounting & CFO
Built for urgent care economics
Per-visit cost, payer contracting, de novo ramp, and multi-site P&L — for urgent care owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.