Benchmarks
ENT (Otolaryngology) financial benchmarks
How does your ent practice compare? Key metrics cited to specialty association data and cross-checked against Sorso client engagements.
Benchmarks are published industry ranges and Sorso-observed ranges from our client engagements. They are directional, not prescriptive — use them as a starting point for diagnosis, not a target.
Data reflects 2024 reporting cycles where available, with 2023 data used when a newer survey has not yet been published.
Profit Margin
25%
Range: 20%–30%
Overhead Ratio
75%
Range: 70%–80%
Revenue / Provider
$700K–$1200K
Annual range
Collection Rate
92%
Range: 90%–94%
Denial Rate
8.5%
Range: 7%–10%
A/R Days
30 days
Range: 24–40 days
Source: Industry benchmarks compiled from MGMA, specialty association surveys, and practice management databases. Updated 2026.
How your practice compares
Where the money goes
| Category | % | Description |
|---|---|---|
| staffing | 48% | Clinical and administrative staff wages, benefits, and payroll taxes |
| rent | 10% | Facility lease, utilities, and maintenance costs |
| supplies | 8% | Clinical supplies, office supplies, and consumables |
| equipment | 12% | Equipment leases, maintenance, and depreciation |
| marketing | 5% | Digital advertising, website, patient acquisition |
| insurance | 5% | Malpractice, general liability, and property insurance |
| Other | 12% | IT, professional fees, continuing education, miscellaneous |
Payer mix
Typical payer distribution for ent (otolaryngology) practices. A balanced payer mix reduces dependency on any single source and improves revenue predictability.
Collection rates by payer
What top performers look like
Profit Margin
33%+ (AAO-HNS Socioeconomic Survey, 2024)
Collection Rate
95%+ (MGMA DataDive: Otolaryngology, 2024)
Denial Rate
< 6% (AAO-HNS Socioeconomic Survey, 2024)
A/R Days
< 22 days (MGMA DataDive: Otolaryngology, 2024)
KPIs specific to ent (otolaryngology)
| KPI | Benchmark | Description |
|---|---|---|
| In-Office Procedure Rate | 30–50% (AAO-HNS Socioeconomic Survey, 2024) | Percentage of surgical procedures performed in-office vs. OR; in-office maximizes margin |
| Audiology Revenue per Patient | $1,500–$3,000 (AAO-HNS Practice Management, 2024) | Revenue from hearing aid fittings and audiological services per patient |
| Allergy Testing Revenue / Month | $15K–$30K (AAO-HNS Socioeconomic Survey, 2024) | Monthly revenue from allergy testing and immunotherapy; high-margin recurring service |
| OR Utilization Rate | 75–85% (MGMA DataDive: Otolaryngology, 2024) | Percentage of available OR time used for scheduled procedures |
From Sorso
In the ENT practices Sorso works with, audiology and allergy revenue are the unlock — practices without either typically run 5–8 points below the margin median.
Sources
- American Academy of Otolaryngology–Head and Neck Surgery (AAO-HNS) — Socioeconomic Survey (2024)
- AAO-HNS Practice Management resources (2024)
- MGMA DataDive — Otolaryngology slice (2024)
Data reflects the latest available specialty association and MGMA reports through 2025; re-verified April 2026.
Founder of Sorso. 18 years in corporate finance. Managed a $450M loan portfolio before building a fractional CFO firm exclusively for healthcare clinics.
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