Benchmarks
Urgent Care financial benchmarks
How does your urgent care practice compare? Key metrics cited to specialty association data and cross-checked against Sorso client engagements.
Benchmarks are published industry ranges and Sorso-observed ranges from our client engagements. They are directional, not prescriptive — use them as a starting point for diagnosis, not a target.
Data reflects 2024 reporting cycles where available, with 2023 data used when a newer survey has not yet been published.
Profit Margin
15%
Range: 12%–18%
Overhead Ratio
85%
Range: 82%–88%
Revenue / Provider
$500K–$700K
Annual range
Collection Rate
90%
Range: 88%–93%
Denial Rate
10%
Range: 8%–12%
A/R Days
30 days
Range: 22–40 days
Source: Industry benchmarks compiled from MGMA, specialty association surveys, and practice management databases. Updated 2026.
How your practice compares
Where the money goes
| Category | % | Description |
|---|---|---|
| staffing | 50% | Clinical and administrative staff wages, benefits, and payroll taxes |
| rent | 10% | Facility lease, utilities, and maintenance costs |
| supplies | 10% | Clinical supplies, office supplies, and consumables |
| equipment | 8% | Equipment leases, maintenance, and depreciation |
| marketing | 7% | Digital advertising, website, patient acquisition |
| insurance | 5% | Malpractice, general liability, and property insurance |
| Other | 10% | IT, professional fees, continuing education, miscellaneous |
Payer mix
Typical payer distribution for urgent care practices. A balanced payer mix reduces dependency on any single source and improves revenue predictability.
Collection rates by payer
What top performers look like
Profit Margin
20%+ (UCA Benchmarking Report, 2024)
Collection Rate
94%+ (UCA Benchmarking Report, 2024)
Denial Rate
< 7% (JUCM Practice Management, 2024)
A/R Days
< 20 days (UCA Benchmarking Report, 2024)
KPIs specific to urgent care
| KPI | Benchmark | Description |
|---|---|---|
| Patients per Day per Center | 30–50 (UCA Benchmarking Report, 2024) | Daily patient volume per location; UCA reported average near 30/day in recent cycles, with high-volume centers reaching 50+ |
| Average Revenue per Visit | $150–$250 (JUCM / UCA Benchmarking, 2024) | Revenue generated per patient encounter including ancillaries (labs, x-rays) |
| Door-to-Door Time (Minutes) | 45–75 (JUCM Practice Management, 2024) | Total time from patient arrival to discharge; affects volume capacity and satisfaction |
| Ancillary Revenue as % of Total | 25–35% (UCA Benchmarking Report, 2024) | Revenue from in-house labs, X-ray, and procedures; key margin contributor |
From Sorso
In urgent care operators Sorso works with, ancillary capture (on-site labs, X-ray, procedures) is the single biggest lever — centers stuck at 20% ancillary mix are leaving 3–5 points of margin on the table.
Sources
- Urgent Care Association (UCA) — Benchmarking Report (2024)
- Journal of Urgent Care Medicine (JUCM) — Practice Management data (2024)
- MGMA DataDive — Urgent Care slice (2024)
Data reflects the latest available specialty association and MGMA reports through 2025; re-verified April 2026.
Founder of Sorso. 18 years in corporate finance. Managed a $450M loan portfolio before building a fractional CFO firm exclusively for healthcare clinics.
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