Sorso vs DSO CFO: dental-only firm or multi-specialty clinic finance
TL;DR: DSO CFO is a dental-only fractional CFO and accounting firm built around the DSO acquisition model. Sorso is a multi-specialty firm covering dental, PT, dermatology, mental health, urgent care, med spa, chiropractic, and similar outpatient specialties. If you run a dental practice and want a vendor whose entire book is dentistry, DSO CFO is a credible choice. If you run any other clinic type, or you run a dental practice and want a partner who has also worked across the rest of outpatient healthcare, Sorso is the better fit.
Option A
Sorso
Healthcare-specialized fractional CFO and accounting firm covering 12 outpatient specialties: dental, PT, dermatology, urgent care, mental health, med spa, chiropractic, ophthalmology, ENT, orthopedics, podiatry, and OB-GYN. Accounting starts at $2,000/mo. Fractional CFO starts at $4,000/mo. Founded 2020, run by Stanislav Sukhinin, CFA. 45-day money-back guarantee.
Option B
DSO CFO
Dental-only fractional CFO and accounting firm. Public materials describe support for 200+ dental practices, from single-location offices to multi-location groups and DSOs. Pricing is not published on the public site.
| Category | Sorso | DSO CFO |
|---|---|---|
| Specialty coverage | 12 outpatient specialties: dental, PT, dermatology, urgent care, mental health, med spa, chiropractic, ophthalmology, ENT, orthopedics, podiatry, OB-GYN. | Dental only. The entire firm is built around dental practices and the DSO acquisition model. |
| Service scope | Two services. Accounting (monthly close, payer-mix reconciliation, billing-to-books tie-out, location P&L) starting at $2,000/mo. Fractional CFO (forecasting, expansion modeling, exit prep, KPI dashboard) starting at $4,000/mo. Bundled or separate. | Accounting + CFO described together on the public site. Public materials emphasize practice acquisition support and DSO-style growth. |
| Pricing transparency | Published. $2,000/mo accounting. $4,000/mo CFO. Onboarding $3,000-$9,000 depending on cleanup. | Not published. Pricing requires a sales conversation. |
| Public content depth | 100+ published resource pages: per-specialty benchmarks (overhead, A/R days, collection rates), 18 long-form blog posts, case studies, calculators, and a glossary. All sourced. | Smaller public footprint. Resource section exists but published content is limited compared to multi-specialty firms with longer publishing histories. |
| Founder credentials | Stanislav Sukhinin, CFA. 18+ years in corporate finance. Featured in the Washington Post. | Founded by operators who came from purchasing dental practices and needed better financial support during acquisitions. |
| DSO acquisition support | Available through Fractional CFO. Sorso has supported multi-location dental owners through platform-building and exit prep, alongside the same work for non-dental specialties. | Core focus. The firm name reflects that DSOs and DSO-style growth are the central use case. |
| Best for | Multi-provider clinics in any of the 12 specialties Sorso covers, or dental owners who want a partner with cross-specialty pattern recognition. | Dental owners who specifically want a vendor whose entire book is dentistry and DSO acquisitions. |
DSO CFO wins on dental-only depth. Sorso wins on multi-specialty range and pricing transparency.
If you run a dental practice and the value of a vendor whose entire book is dentistry outweighs everything else, DSO CFO is a credible choice. The downside is that you have to take a sales call to find out what it costs, and the firm has not published much resource content for owners doing the research themselves. Sorso publishes pricing on the website, has 100+ resource pages with sourced data, and works across 12 specialties. For non-dental clinics, Sorso is the obvious fit because DSO CFO does not serve those specialties. For dental clinics specifically, the choice comes down to whether single-specialty depth or multi-specialty pattern recognition matters more for your decisions.
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