APMA The National 2027: July 15-18, Aurora
APMA holds The National on July 15-18, 2027 at the Gaylord Rockies Resort & Convention Center in Aurora, Colorado. Podiatry sits in an unusual spot financially, with meaningful revenue in ancillaries and DME alongside the clinical work. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for podiatric practice owners.
The CFO read
The recurring finding in podiatry is that the ancillary lines feel profitable because they generate cash, and nobody has subtracted cost of goods and the staff time to fit and follow up. We have seen orthotics lines that turned out to be roughly break-even once both were counted, which is a very different conversation from the one the owner expected. Price yours before Aurora. It is a half-day exercise and it will tell you whether to grow that line or shrink it.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Podiatry carries more in-office ancillary revenue than most specialties its size: orthotics, DME, imaging, and in some practices wound care. Each has its own margin and its own documentation burden, and they are rarely tracked apart.
Custom orthotics and DME dispensing are inventory businesses attached to a clinical one. Practices that do not track cost of goods against dispensed revenue cannot tell whether the line is profitable or simply busy.
Diabetic foot care ties a large share of podiatric volume to Medicare rules on documentation and medical necessity, which makes audit exposure a financial risk rather than only a compliance one.
Nail and routine foot care volume fills schedules at low reimbursement. Knowing contribution per chair hour by visit type is how owners decide what the schedule should actually look like.
What to look for
Coding and documentation sessions on routine foot care and at-risk foot care, where denials concentrate
DME and orthotics sessions covering supplier standards, billing, and margin
Wound care economics, including product cost and the setting where it is delivered
Medicare policy updates affecting diabetic foot exams and therapeutic shoe programs
Practice management on staffing ratios and chair utilisation
Ownership and consolidation trends in podiatry groups
Financial prep checklist
Review these before you go.
Run contribution margin on orthotics and DME with cost of goods and fitting time included, not gross revenue
Calculate revenue per chair hour by visit type and see where routine care sits against procedures
Pull your denial rate on routine and at-risk foot care codes specifically
Inventory DME stock on hand and how long it has been sitting there
Check which payer contracts reimburse orthotics below your delivered cost
Separate wound care revenue and product cost from the rest of the clinical line
What it costs to send someone
Registration is the line everyone budgets first. It is rarely the one that decides whether the trip was worth it.
Registration
APMA has published the dates and the venue for 2027. Registration rates are not out yet, so the honest planning number is last year's plus whatever your own history suggests.
Coverage and lost production
Four days in mid-July is a full clinic week for a practice that mostly runs on volume. Podiatry schedules refill rather than reschedule, so the cost is the visits that never get booked, which is easy to underestimate because nothing visibly cancels.
Who else travels
Owners often bring an associate or the office manager. Both the travel and the empty chairs scale with that decision.
What comes back as a deduction
IRS Publication 463 allows the travel deduction for a convention where “your attendance benefits your trade or business,” on the ordinary rules for travel away from home. Meals are generally limited to 50% of the unreimbursed cost. Keep the agenda with the receipts, and confirm the treatment with whoever signs your return.
No rates are quoted here. The organizer had published none when we last checked this page against their site on 10 August 2026, and travel is yours to price for your own dates anyway. The point of the list is that the two lines owners leave out, coverage and headcount, are the ones that decide the real number.
Before APMA The National 2027, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Fractional CFO
Strategic CFO for $3M–$50M clinics
Forecasts, location-level P&L, and exit prep. Starts at $4,000/mo.
Explore Fractional CFO →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →Going to APMA The National 2027?
Tell us, and we will look at coming to meet you.
Stan does not have a ticket booked for this one yet. If enough clinic owners want to sit down there, that is what decides it. Register interest and we will confirm either way well before the dates — no obligation, and we will not add you to a mailing list.
Register interest in meeting →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.