Your financial prep guide for Parker Seminars Las Vegas 2027
Parker Seminars runs February 25-27, 2027 at Caesars Forum in Las Vegas, the largest business and practice-building gathering in chiropractic. The coaching and clinical content is strong; this guide makes sure the growth advice you hear gets measured against your own numbers. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for chiropractic practice owners.
The CFO read
Parker is the biggest room in chiropractic, and it is full of people selling systems. That is not a knock; some of those systems are excellent. The problem is that a growth system pitched to a full ballroom cannot know which practices can afford it or need it. You can. Before Las Vegas, get your per-visit economics by patient type and your care-plan liability in front of you. Then every coaching pitch becomes a math question instead of a motivation question, and the motivation was never the part you were missing.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Chiropractic sits at the far cash-pay end of outpatient care. Most practices run a mix of insurance, cash care plans, and retail, and the owners who know the margin on each line make very different decisions than the ones watching a single collections number.
Insurance reimbursement for spinal manipulation is thin and tightly limited, and Medicare pays only the manipulation codes, not the exam or the therapies around them. Practices that have not mapped what each payer actually pays per visit often treat unprofitable visits without knowing it.
Prepaid care plans and patient financing change the cash flow of a chiropractic office. Money collected up front can hide a soft production trend, so both the plan structure and the unearned refund liability belong on the owner's dashboard.
Parker draws the coaching and practice-management groups that sell growth systems. Those systems can work, but only against a baseline. Without your current per-visit economics, you cannot tell a system that fits your practice from one that just sounds good from the stage.
What to look for
Cash, insurance, and hybrid model sessions with real per-visit and per-plan economics rather than philosophy
Care-plan and patient-financing structures, including how prepaid revenue and refund liability should be tracked
Associate doctor compensation and the productivity threshold where a second DC actually adds margin
Ancillary and retail lines (rehab, decompression, supplements) judged on margin and inventory turn, not just added revenue
Coding and documentation sessions on the medical-necessity rules that drive chiropractic denials
Multi-location and scaling sessions with the staffing and overhead math behind them
Financial prep checklist
Review these before you go.
Run collections per visit split by cash, insurance, and care-plan patients, not blended
Map what each top payer actually reimburses per visit against your cost to deliver it
Break out prepaid care-plan revenue and the outstanding refund liability sitting behind it
Audit retail and supplement lines for margin and for inventory aged past six months
Walk through visits per provider per day and the variance across your doctors
Compare your overhead rate and revenue per visit against your own trailing twelve months
Before Parker Seminars Las Vegas 2027, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Chiropractic Accounting & CFO
Built for chiropractic economics
Cash-pay vs. insurance mix, PI cases, and per-provider collections — for chiropractic owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.