Your financial prep guide for APTA Private Practice 2026
APTA Private Practice runs November 11-14 at The Broadmoor in Colorado Springs. This is the conference built specifically for independent PT owners fighting reimbursement compression and consolidation. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for independent PT practice owners.
The CFO read
The PT practices that stay independent over the long term are the ones that have built a clear financial picture and use it to make hard decisions about which payers to drop, which staffing model to run, and where to invest. APTA Private Practice is the right room for those conversations. Before Colorado Springs, run the analysis: which of your payers cost you money on every visit. If any do, the operational sessions about PTA staffing and patient access will all point back to the same conclusion: stop accepting unprofitable visits.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
PT reimbursement has declined in real terms for many years. Independent practices that have not adjusted their model are losing margin every year, even at flat volume.
How you staff PTAs is one of the highest-impact financial decisions in PT practice. Practices that use PTAs effectively under current supervision rules typically run materially better margins than PT-only models.
Direct-access and cash-pay PT models are gaining ground. Independent practices need to understand the financial model of these alternatives whether they plan to adopt them or compete against them.
PE consolidation in PT has accelerated. Independent practices need a clear EBITDA and valuation view to make rational strategic decisions whether to sell, partner, or stay independent.
What to look for
Reimbursement and payer contracting sessions, especially Medicare Part B and commercial rate negotiation
PTA staffing models and supervision economics under current CMS rules
Cash-pay and hybrid model sessions with real revenue and operational data
MIPS reporting optimization and the financial impact on Medicare reimbursement
Practice valuation and PE transaction trends specific to PT
Multi-location PT practice operations and the economics of geographic expansion
Financial prep checklist
Review these before you go.
Run revenue per visit and cost per visit by payer type, not blended
Map your PTA utilization ratio and the per-visit margin difference between PT and PTA
Audit visits per therapist per day and the variance across providers
Identify the payers reimbursing below your cost per visit, the accept-or-drop list
Walk through your MIPS scores and translate them into the Medicare reimbursement adjustment in dollars
Compare your operating margin against APTA Private Practice survey data
Before APTA Private Practice Annual Conference 2026, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Physical Therapy Accounting & CFO
Built for PT clinic economics
Visit-based margins, the 8-minute rule, payer mix, and multi-site P&L — for physical therapy owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →Going to APTA Private Practice Annual Conference 2026?
Tell us, and we will look at coming to meet you.
Stan does not have a ticket booked for this one yet. If enough clinic owners want to sit down there, that is what decides it. Register interest and we will confirm either way well before the dates — no obligation, and we will not add you to a mailing list.
Register interest in meeting →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.