Your financial prep guide for APTA Private Practice 2027
APTA Private Practice runs November 10-13, 2027; the organizer has set the dates but not yet named the host city. It is APTA Private Practice's national meeting, built around the economics of staying independent in physical therapy, from payer rates to PTA staffing. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for independent PT practice owners.
Going to APTA Private Practice Annual Conference 2027? Know your own numbers before the sessions start. The free assessment takes about four minutes; a call with Stan takes 30.
The CFO read
Reimbursement is the obvious worry for an independent PT practice, and a fair one. The quieter leaks deserve the same attention: authorization denials, empty slots, and a PTA ratio set by habit rather than math. Payers set most of the rate; those three are entirely yours to control. Before you travel, put real numbers on each one. The rate conversation lands differently when the rest of the house is already in order.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Commercial and Medicare payers pay very different amounts per visit, and a practice that negotiates off a blended average leaves money with its best payers while subsidizing its worst.
Plan-of-care authorization and documentation are where many PT denials start. Clean front-end processes protect revenue that clinical quality alone cannot recover.
Cancellation and arrival rates move the schedule's yield as much as clinician output. Owners who only watch visits per therapist miss half the equation.
Whether or not you ever sell, knowing your normalized EBITDA tells you what your time is worth and whether a management-company pitch is a real offer or a discount.
What to look for
Rate-negotiation sessions that separate commercial contracts from Medicare instead of a blended ask
Front-end workflow sessions on authorization, documentation, and reducing denials before they happen
Schedule-yield sessions covering cancellation, no-show, and arrival rates, not only visit counts
PTA supervision and productivity sessions under current CMS and state rules
Cash-based and hybrid service lines with real margin data
Valuation, management-services-organization structures, and what PE actually buys in PT
Financial prep checklist
Review these before you go.
List your top payers by volume and by margin, and note where those two rankings disagree
Pull your denial rate by reason and separate authorization denials from coding denials
Measure cancellation and no-show rates by provider and by appointment slot
Track your PTA-to-PT visit ratio and the margin difference per visit between them
Calculate your trailing-12-month normalized EBITDA before you hear a single acquisition pitch
Compare your front-office staff cost per visit against your own two-year trend
Before APTA Private Practice Annual Conference 2027, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Physical Therapy Accounting & CFO
Built for PT clinic economics
Visit-based margins, the 8-minute rule, payer mix, and multi-site P&L — for physical therapy owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →Going to APTA Private Practice Annual Conference 2027?
Tell us, and we will look at coming to meet you.
Stan does not have a ticket booked for this one yet. If enough clinic owners want to sit down there, that is what decides it. Register interest and we will confirm either way well before the dates — no obligation, and we will not add you to a mailing list.
Register interest in meeting →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.