2027 Urgent Care Conference: May 1-4, West Palm Beach
The Urgent Care Association's annual convention runs May 1-4, 2027 in West Palm Beach, FL. Urgent care economics are volume-driven: visits per day, average revenue per visit, and overhead per square foot determine center profitability. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for urgent care center owners and operators.
The CFO read
The most common financial mistake we see in urgent care is treating every visit as equivalent. A walk-in commercial patient with a strep test, a workers' comp visit with imaging, and a self-pay flu visit are three completely different financial events. Centers that price, schedule, and staff around the right visit mix consistently outperform peers running on raw volume targets. Before West Palm Beach, segment your visits by payer and visit type and calculate per-visit contribution margin for each. That data set changes the strategic conversation.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
Urgent care centers live and die by visits per day. A center running 35 visits per day vs. 50 has fundamentally different unit economics, even at the same per-visit revenue.
Payer mix in urgent care is more diverse than most outpatient settings: commercial, Medicare, Medicaid, workers' comp, occupational health, and self-pay. Knowing the per-visit profitability of each is essential.
Occupational health and employer contracts can be a high-margin growth lever, but only if the contracts are priced and structured correctly. Many centers underprice these arrangements.
Multi-site urgent care operations face complex labor scheduling and supply management. Operational efficiency at scale is a key competitive advantage and often the limiting factor for growth.
What to look for
Visit volume optimization sessions covering scheduling, throughput, and patient acquisition
Payer contracting and payer mix optimization workshops
Occupational health and employer contract sessions, including pricing and structure
Multi-site urgent care operations sessions with real cost and revenue data
Workforce sessions on PA and NP staffing models, retention, and compensation
Technology sessions covering EMR optimization, online check-in, and patient access tools
Financial prep checklist
Review these before you go.
Run visits per day per location and identify the variance across sites
Map average revenue per visit by payer and the contribution margin per visit type
Inventory occupational health revenue and per-employer contract terms
Break your overhead into rent, labor, supplies, malpractice, marketing per location
Audit wait times and patient experience scores and tie them to revenue impact (return visits, reviews)
Compare your per-center EBITDA against urgent care industry data for your size and market
What it costs to send someone
Registration is the line everyone budgets first. It is rarely the one that decides whether the trip was worth it.
Registration
The Urgent Care Association has posted a save-the-date and nothing more: dates and city, no venue and no rates. Hold the budget line rather than the hotel until the venue is named.
Coverage and lost production
Urgent care runs on shift coverage, and the door stays open whether or not you staff it. If the owner is on the schedule, the trip costs a locum rate or an unstaffed shift, and both price cleanly from your own visit volume and net revenue per visit. That makes this one of the easier conferences to build an honest number for.
Who else travels
Multi-site operators tend to send a clinical lead and an operations lead, which is sound. The travel is the small half of that decision. The shifts they were both covering are the large half.
What comes back as a deduction
IRS Publication 463 allows the travel deduction for a convention where “your attendance benefits your trade or business,” on the ordinary rules for travel away from home. Meals are generally limited to 50% of the unreimbursed cost. Keep the agenda with the receipts, and confirm the treatment with whoever signs your return.
No rates are quoted here. The organizer had published none when we last checked this page against their site on 10 August 2026, and travel is yours to price for your own dates anyway. The point of the list is that the two lines owners leave out, coverage and headcount, are the ones that decide the real number.
Before 2027 Urgent Care Conference, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Urgent Care Accounting & CFO
Built for urgent care economics
Per-visit cost, payer contracting, de novo ramp, and multi-site P&L — for urgent care owners. From $2,000/mo.
Explore your specialty →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →Going to 2027 Urgent Care Conference?
Tell us, and we will look at coming to meet you.
Stan does not have a ticket booked for this one yet. If enough clinic owners want to sit down there, that is what decides it. Register interest and we will confirm either way well before the dates — no obligation, and we will not add you to a mailing list.
Register interest in meeting →
Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.