HLTH USA 2027: Oct 17-20, Las Vegas
HLTH USA returns to Las Vegas October 17-20, 2027. It gathers founders, investors, payers, and health-system executives, and most of the agenda is pitched at enterprise health rather than a clinic your size. The reason to go is to see which technologies and competitors reach your market next. Sorso is not an exhibitor, sponsor, or speaker at this event. This is an independent prep guide for outpatient clinic owners who want a read on where the market is heading.
Going to HLTH USA 2027? Know your own numbers before the sessions start. The free assessment takes about four minutes; a call with Stan takes 30.
The CFO read
The failure mode at an event this big is coming home with a list of tools and no decisions. HLTH rewards a narrow agenda: pick two or three questions, spend the week answering them, and skip the rest without guilt. Most of what gets called the future on the main stage will not survive the funding math. The slice that does will shape what your patients expect, so go to find that, not to shop.
— Stanislav Sukhinin, CFA · Founder, Sorso
Why this matters for your bottom line
A gathering this large is a leading indicator. The categories drawing capital and stage time in 2027 are the vendor pitches and competitors that show up in your market a couple of years later.
Enterprise pilots previewed here set the expectations patients bring to your front desk: online scheduling, transparent pricing, instant messaging. Lagging on those is a retention cost before it is a technology one.
Payer and employer buyers work this floor looking for ways to steer patients. Direct-to-employer and narrow-network ideas aired here can reroute referral volume away from independents.
Funding cycles decide which startups can outspend you on patient acquisition next year. Knowing which categories are flush tells you where marketing pressure is about to come from.
What to look for
Keynotes and funding news that reveal which categories investors are backing hardest
Patient-experience and access technology that is quietly becoming the baseline patients expect everywhere
Employer and payer purchasing sessions that hint at where covered-life steering is headed
AI tools aimed at administrative cost, with evidence of results rather than demo-stage promises
Partnership and acquisition news among the companies already competing for your patients
The handful of provider-facing sessions, where anything relevant to a clinic your size usually lives
Financial prep checklist
Review these before you go.
Write down the one strategic question you want answered before you book the trip
Pull your patient acquisition cost by channel so vendor claims have something to land against
List, by name, the venture-backed or direct-to-consumer brands already marketing to your patients
Baseline your patient-experience metrics: online booking rate, time to appointment, review scores
Set a firm cap on what you will spend on any technology you first hear about on the floor
Note your technology spend as a share of revenue so a pitch has a budget to fit inside
Before HLTH USA 2027, get your own numbers straight
Walk in able to check every benchmark on the slides against your own numbers. Three ways owners start with us:
Fractional CFO
Strategic CFO for $3M–$50M clinics
Forecasts, location-level P&L, and exit prep. Starts at $4,000/mo.
Explore Fractional CFO →Accounting
Healthcare-specialist accounting
Books done right by people who understand clinic finance. Starts at $2,000/mo.
Explore Accounting →Free Assessment
A financial checkup before you go
Four minutes. See where your practice stands so every session is measured against your own numbers.
Take the assessment →Going to HLTH USA 2027?
Tell us, and we will look at coming to meet you.
Stan does not have a ticket booked for this one yet. If enough clinic owners want to sit down there, that is what decides it. Register interest and we will confirm either way well before the dates — no obligation, and we will not add you to a mailing list.
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Founder of Sorso and a CFA charterholder. Before Sorso, Stan spent 19 years in corporate finance at institutions including UniCredit and Société Générale — managing a $450M loan portfolio and making senior partner at a major mezzanine lender by 29 — then built a fractional CFO firm exclusively for outpatient healthcare clinics.